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Show and tell with video

By Matt Ford, 08 August 2014


“You never get a second chance to make a good first impression”, as the old saying goes, and there are few occasions where it’s more important to impress than when you’re trying to convince a potential client that your product is the right choice for them.

In such a scenario what you say is vital, but it’s also important to consider how content is delivered to your audience. Statistics and tables printed on reams of paper might contain all the detail a client could want, but are they really going to make the effort to read them? Similarly, drearily designed Powerpoint presentations can bore an audience to death, turning them off before your message or call to action gets across.

So what’s the alternative?

Video perfectly balances style and content by allowing businesses to communicate complex information in an engaging and easily digestible format in a much shorter time than it would take using ‘traditional’ marketing tools.

In addition, because relatively few businesses use video for marketing purposes, showing a live action or animated sequence in a pitch or presentation not only indicates professionalism and brand quality, it sets your business apart from the mass of competitors using old ideas and ‘everyday’ presentation materials.

That’s certainly been the case for one of our clients, EY, who have already used three of our short animated videos in key pitch presentations with major international insurance clients. In each case they reported extremely positive feedback from their target audiences, and all three bids – one for a contract offering EY revenue in excess of $10 million – were successful.

Video is a natural fit with social media campaigns too, and very easy to deploy globally through platforms such as YouTube and Vimeo.

The temptation to stick with the ‘tried and tested’ when it comes to presentations can be compelling, but in a world where it’s getting harder and harder to stand out from the crowd, smart salespeople have the vision to go with video!


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