The Challenge

Beachcliff is an historic re-development of exquisite seafront townhouses in Penarth, near Cardiff. Developer Richard Hayward Properties, in partnership with its PR agency Halogen, commissioned us to create a persuasive marketing campaign that would capture the imagination of prospective buyers.

Our Solution

Our vision for Beachcliff was one of luxury shorefront living – sophisticated contemporary style meets classic Victorian splendour. The integrated marketing campaign we created included original Beachcliff branding, an informative microsite, an interactive CGI tour, magazine (print and digital), brochure (print and digital) with a presentation box and a documentary-style video.

The Client

Richard Hayward Properties is a property investment, development and management business based in South Wales. It manages a property portfolio in excess of £230 million in the leisure, industrial and residential sectors.