Beguiling butterfly booklet

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The Challenge

Over the last century four butterfly species and more than 60 moth species have become extinct, and three-quarters of British butterflies are in decline. Butterfly Conservation wanted to encourage people to help conserve and even increase butterfly numbers in their own gardens.

Our Solution

Butterfly Conservation collaborated with wildlife and gardening writer Kate Bradbury to create a 36-page booklet, ‘Gardening For Butterflies And Moths’ and commissioned us to complete the design. An important part of the creative process was sourcing stunning photographs and imagery to bring the text alive.
The finished booklet contains practical, easy-to-follow advice on choosing plants to encourage butterflies and moths into your outside space.
Join Butterfly Conservation and they will send you a free copy.

The Client

Butterfly Conservation is a charity that has raised awareness of the drastic decline in butterflies and moths, and created widespread acceptance that action needs to be taken. It has grown to become probably the largest insect conservation organisation in the world, with a membership of almost 18,000.