Fairmont partners Royal Ascot

Fairmont President's Club Advert Fairmont President's Club Advert Fairmont President's Club Advert

The Challenge

With both brands representing the ultimate in style and tradition, Fairmont Hotels & Resorts has been associated with Royal Ascot for many years,

Keen to capitalise on the partnership between the exclusive hotel chain and Royal Ascot, Fairmont commissioned us to create a trilogy of adverts for the official 2012 Royal Ascot programme.

Our Solution

Taking the illustrious nature of Royal Ascot as out starting point, our campaign promoted Fairmont Hotels & Resorts President’s Club – its prestigious loyalty membership. We created a trilogy of adverts that promoted customer service with the message ‘It’s all about you”.

The Client

Fairmont Hotels & Resorts is a leader in the global luxury hospitality industry, with a distinctive collection and a worldwide reputation for excellence. Its diverse portfolio includes historic icons, elegant resorts and modern city center properties.