Fairmont, Raffles and Swissôtel videos

The Challenge

Fairmont Raffles and Swissôtel Hotels & Resorts asked us to create three engaging short presentations – one for each brand – to help it introduce and promote its brands at an exclusive VIP function at EIBTM 2012, the leading international event for the meetings and incentives industry.

Our Solution

We knew we needed an imaginative solution if we were to help Fairmont, Raffles and Swissôtel stand out from the crowd. The function already had a cinematic theme, so taking the romance of the movies as our inspiration, we created a glamorous and intriguing series of film ‘trailers’ which gave each brand a distinct feel and unique look while still presenting them as a unified whole. Promoted as a fictitious ‘FRHI Film Festival’ the event was a huge success.

The Client

Fairmont, Raffles and Swissôtel, have combined to provide the world’s finest hotels and resorts for discerning travellers, giving customers easier access to more destinations. Elegant accommodations and impeccable service in the world’s finest destinations are elements that all FRHI brands share.