International Luxury Travel Market

Fairmont ILTM Brochure Fairmont ILTM Brochure Fairmont ILTM Brochure Fairmont ILTM Brochure

The Challenge

Fairmont Hotels & Resorts are experiencing significant growth in Asia, which is a very healthy and vibrant market for them. For the International Luxury Travel Market Asia (ILTM) event, Fairmont was keen to educate delegates about its iconic hotels in the region, many of which are either brand new or have just undergone total, sympathetic renovations.

Our Solution

Each Fairmont property has its own signature cocktail, so we created a lavishly styled brochure that described each property in detail together with tasting notes for each cocktail. For fun, at ILTM, delegates were invited to blind taste these cocktails and then guess which property they were associated with. The winner won a weekend away in one of Fairmont’s luxury properties.

The Client

Fairmont Hotels & Resorts is a leader in the global luxury hospitality industry, with a distinctive collection and a worldwide reputation for excellence. Its diverse portfolio includes historic icons, elegant resorts and modern city centre properties.