Keeping The Balance magazine

Keeping The Balance Magazine Keeping The Balance Magazine Keeping The Balance Magazine Keeping The Balance Magazine

The Challenge

Advertising sales for Keeping the Balance magazine had been left to decline – inventory was rarely sold at full market value, and volume was well down on what had been achieved in the past. On accepting the contract, it was imperative that we offered a better service to existing advertisers, signed up new, relevant business and increased page yields accordingly.

Our Solution

Advertising revenues have been growing steadily since taking on the title and new advertisers are regularly coming into the magazine. Page yields and total advertising revenue have risen sharply resulting in larger paginations and a happy client.

The Client

The National Gamekeepers’ Organisation (NGO) was founded in 1997 by a group of gamekeepers who felt that their profession was threatened by public misunderstanding and poor representation. Today, it has more than 16,000 gamekeeper and supporter members.