Music Week Directory

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The Challenge

To bring the Music Week Directory back to it’s former glory in terms of design, content and income. Advertising revenue had slumped in recent years, a trend that needed to be reversed.

Our Solution

To lure companies back to the publication we spent a lot of time talking to lapsed advertisers to decide what needed to be done to gain future support. Advertising packages were streamlined, and regular contact re-instated, which had a dramatic effect. We also canvassed competitive media for relevant advertisers in a way that had not been done for many years. The overall effect was very positive, advertising in total was up, new advertisers were brought on board and the target set by the client was well and truly smashed. More than £20k worth of new business was achieved in the first year alone.

The 2014 edition of the Music Week Directory saw advertising revenue increase by over 28% year on year which is a fantastic achievement and testament to the dedication and hard work of the sales team. We are privileged to be working with such an iconic brand as Music Week and look forward to delivering solid growth again for the 2015 edition.

We are also responsible for the design and production of the directory. Our bespoke database publishing system makes it a breeze to capture data for the 16,000 entries online, manage content and images and output final pages within minutes.

The Client

Music Week has been at the forefront of the music business for over 50 years. It remains a respected voice and valued source of news, data, analysis and opinion throughout the industry.