Promoting Kaspar’s at The Savoy

The Savoy The Savoy The Savoy

The Challenge

The Savoy contacted Fellows Media to produce an elegant and enticing advertisement suitable for display in and around The Old Vic Theatre, one of the world’s great theatres and a venue synonymous with legendary actors such as Laurence Olivier, John Gielgud and Judi Dench.
The advert, for The Savoy’s latest restaurant, Kaspar’s Seafood Bar and Grill, required a vibrant design to evoke The Savoy’s rich and glamorous past and portray the relaxed dining environment of the restaurant.

Our Solution

Taking influence from classic Art Deco art and architecture from the 1920s and 1930s, and the neo-Deco style used throughout the new restaurant, we devised an appealingly minimal and sophisticated poster advert for Kaspar’s Seafood Bar and Grill.

The Client

One of the world’s most famous and iconic hotels, The Savoy, a Fairmont Managed Hotel, is synonymous with old-fashioned glamour, luxury and unsurpassed service. Distinguished and notable guests such as Sir Winston Churchill, Frank Sinatra, Maria Callas, Claude Monet and Katharine Hepburn, to name but a few, have all passed through the doors of The Savoy, and a recent makeover means it is set to maintain its place among the world’s best hotels for years to come.