RICS Surveying-360

Surveying-360 Website Surveying-360 Logo Surveying-360 Magazine Surveying-360 Magazine Surveying-360 Magazine

The Challenge

Surveying had an image problem. The Royal Institution of Chartered Surveyors (RICS) recognised that high-calibre graduates would often think about becoming an accountant or lawyer before considering a career in surveying. It wanted to change the misperception that surveying was dull, and rather poorly paid in comparison with other career options.

Our Solution

At the time, the RICS website, rics.org, was necessarily corporate and rather somber, so we launched an multi-channel campaign that included a microsite and magazine that more accurately reflected the exciting future that a career in surveying offers. Surveying-360 magazine and surveying-360.com featured inspiring case studies, which demonstrated that graduate surveyors could easily find themselves working in exotic locations around the world, and in cool sectors such as the film industry.

The Client

The Royal Institution of Chartered Surveyors (RICS) is the world’s leading professional body for setting standards in the surveying industry. It has members all around the globe delivering knowledge and serving the public interest at a local level.