Rocco Forte's Stars of the City

The Challenge

Following on from the success of our previous winter campaign, Rocco Forte Hotels wanted to continue to cultivate consistent demand across the season.

Our Solution

We developed a simple, competition-led microsite that wowed customers with upscale prizes from Etro, Angela Caputi, L’Antichambre, Dirndl Liebe, Hamilton & Inches and Alessi. The audience’s interest was held by the opportunity to win an amazing new prize every month, together with a stay at one of the groups fabulous hotels.

It proved a huge success, both in terms of additional winter bookings and capturing the data of potential clients, with Rocco Forte Hotels reporting an uplift in business YOY. The site was developed in four languages.

The Client

Every Rocco Forte Hotels property is individual – each has its own personality, and each is authentic to its city. All are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Currently, the portfolio numbers 11 properties.